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21
Nov
2025

Why Working With a 3PL Is Key to Improving Operations in 2026

by Michael Kotenzhi November 21st, 2025
Why Working With a 3PL Is Key to Improving Operations

The business landscape in the Greater Toronto Area is shifting faster than traffic on the 401 . For years, businesses believed that to be successful, they had to own every part of their process, from the manufacturing floor to the delivery van. However, as the complexities of the supply chain deepen, that mindset is shifting.

Third-Party Logistics, commonly known as 3PL, has evolved from a simple service into a strategic necessity. A 3PL provider is essentially an operational partner that takes over the logistics of your business. They handle the warehousing, the picking and packing of orders, the inventory management, and the shipping coordination.

For Toronto-based businesses or companies looking to distribute within Southern Ontario, the operational landscape of 2026 presents unique challenges. Real estate costs are climbing, labour markets are tightening, and customer expectations for speed are higher than ever. Which means that partnering with a 3PL is no longer just about outsourcing work; it is about securing the infrastructure you need to survive and thrive in a competitive market.

Beating the GTA Industrial Real Estate Squeeze

If you have tried to lease warehouse space in Mississauga, Brampton, or Vaughan recently, you know the reality. Industrial vacancy rates in the Greater Toronto Area are among the lowest in North America, and lease rates have skyrocketed. For a small to medium-sized business, signing a long-term lease for a 10,000-square-foot facility is a massive financial risk. You are locking yourself into a fixed cost for five or ten years, regardless of how your sales perform.

In 2026, flexibility will be the most valuable asset a business can hold. A 3PL allows you to bypass the real estate trap entirely. Instead of paying for a whole building that might be half-empty in February and overflowing in November, you operate on a variable cost model.

You pay for the pallet positions you occupy. You pay for the bin space you use. If your inventory shrinks during the slow season, your bill shrinks with it. If you have a sudden surge in growth, you do not need to hunt for a new building; you simply expand into more space within the 3PL's existing facility.

This approach frees up a significant amount of capital. Instead of sinking money into rent, utilities, property taxes, and building maintenance, you can invest that cash into product development, marketing, or hiring sales staff. In a city where square footage is at a premium, a 3PL turns your fixed real estate burden into a flexible operational expense.

Accessing Next-Gen Technology Without the Price Tag

The logistics industry is currently undergoing a technological revolution. By 2026, the standard for inventory accuracy and shipping speed will be dictated by artificial intelligence, robotics, and advanced Warehouse Management Systems (WMS). Customers expect to know exactly where their order is from the moment they click buy until it arrives at their door in Etobicoke or Scarborough.

For an independent business, keeping up with this tech stack is prohibitively expensive. Implementing a top-tier WMS can cost tens of thousands of dollars, not to mention the ongoing costs of updates and IT support.

When you partner with a reputable Toronto 3PL, you gain immediate access to this technology without the upfront investment. These providers spread the cost of advanced software across their entire client base. This means you get enterprise-level visibility for a fraction of the cost.

Consider the operational advantages this brings to your daily life:

  • Real-time inventory tracking that syncs directly with your online store.
  • Automated low-stock alerts that tell you exactly when to reorder products.
  • Data analytics that help you identify your best-selling items and slow-moving stock.Integration with major carriers to automatically generate the cheapest or fastest shipping labels.

Overcoming Labour Shortages and Seasonal Volatility

Staffing a warehouse in Ontario is becoming increasingly difficult. The labour market is competitive, and finding reliable staff to drive forklifts, pick orders, and manage receiving docks is a constant struggle for HR departments. This challenge is compounded by the seasonal nature of retail and distribution.

You might need five staff members in July, but twenty in December for the holiday rush. Hiring, training, and eventually laying off that temporary workforce is a logistical nightmare. It drains management time and often leads to high turnover rates and lower quality work.

A 3PL acts as a buffer against these labour challenges. They have a deep pool of trained staff and the ability to shift resources between clients based on demand. When your busy season hits, the 3PL allocates more labour to your account. When things slow down, those staff members are shifted to other clients who might be in their peak season.

This is particularly important for quality control. 3PL staff are professional logistics workers. They are trained in proper packing techniques to minimize breakage, they know how to handle dangerous goods or fragile items, and they are efficient.

By outsourcing this function, you eliminate the headaches of payroll, benefits, scheduling, and sick calls. You are buying the result rather than managing the process of getting it out the door.

Future-Proofing Your Supply Chain

The road to 2026 is paved with complexity. As Toronto continues to grow as a major North American logistics hub, the pressure on businesses to deliver faster and cheaper will only increase. Trying to build your own logistics network from scratch in this environment is slow and risky.

Partnering with a 3PL offers a shortcut to maturity. It gives you immediate access to prime real estate, cutting-edge technology, and a scalable workforce. It allows you to focus on your core competency—whether that is designing great products or sourcing unique goods—while leaving the heavy lifting of fulfillment to the experts.

In the coming years, the businesses that succeed will be the ones that are agile enough to adapt to change. A 3PL relationship provides that agility, transforming your supply chain from a cost center into a competitive advantage.

As market leaders in e-commerce order fulfillment, co-packing, transportation, and 3PL warehousing services within Toronto, we leverage our specialized expertise in the distribution industry. Our clientele spans across a multitude of industries, boasting some of the globe’s most renowned companies.

Michael Kotendzhi serves as the President of Operations & Transportation and is also a partner at 18 Wheels. With over 15 years of experience in the industry, Michael is a veteran of the industry and fully outstands the complexities of storage, distribution, and repacking.

He holds a degree in Logistics from the University of British Columbia's Sauder School of Business, and his previous work experience includes serving a significant role at in logistics XPO Logistics (formerly Kelron Logistics), North America's leading contract warehousing provider.