E-Commerce Fulfillment in Toronto That Handles Both B2B and B2C at Scale

Most growing brands in the Greater Toronto Area eventually hit the same wall. Their retail and wholesale business needs a warehouse built for pallets, trailers, and big purchase orders. Their direct-to-consumer business needs a fulfillment operation built for thousands of small parcels a day. For years, the usual answer has been to run two separate logistics partners, or to pick one and hope it can stretch.

At 18 Wheels Warehousing & Trucking, we built our Toronto operation so brands do not have to choose. From our facilities in Brampton and Mississauga, we support B2B and B2C customers side by side, with e-commerce fulfillment for individual consumer orders and full-scale 3PL warehousing for the pallet volume that keeps retail shelves stocked.

Why Splitting B2B and B2C Fulfillment Holds Brands Back

Smaller 3PLs that specialize in e-commerce are often very good at what they do. They pick and pack parcels quickly and connect to the major online store platforms. The problem shows up when a brand also has a serious wholesale business. These operations are rarely set up for thousands of pallet positions, dozens of dock doors, or the steady flow of inbound containers and outbound truckloads that large B2B accounts require.

Large traditional warehouses tend to have the opposite gap. They have the space and the docks, but they are designed to move full pallets and cases, not single units bound for a customer's front door.

When a brand splits its inventory across two providers to cover both channels, the costs add up quickly. Stock gets divided between buildings, so one channel runs out while the other sits on surplus. Transfers between warehouses add freight charges and delays. Reporting lives in two systems, which makes it harder to see the true inventory position at any given moment.

A Real Example From Our Toronto Operation

We recently onboarded a new Toronto customer that shows exactly why this matters. The business started with us at 3,500 pallets and is growing to 5,000, with a significant B2C component alongside its wholesale volume.

Before choosing 18 Wheels, they had looked at smaller 3PLs that specialize in e-commerce fulfillment. Those providers could handle the online orders, but they could not handle the scale of the B2B storage or the overall pallet volume. That was one of the main reasons the customer chose us. They needed a partner that could grow with them on both the B2B and B2C sides of the business, and that is where others came up short.

Their inventory now sits in one network. Wholesale orders ship by the pallet, consumer orders ship by the unit, and both draw from the same stock.

Each-Pick and Carton-Pick Operations Under One Roof

The key to supporting both channels is running two distinct picking methods inside the same operation, with the right processes and people assigned to each.

Each-pick, sometimes called piece-pick, is the foundation of e-commerce fulfillment. Our teams pull individual units for a single consumer order, pack them properly, and prepare them for small-parcel shipping across Canada and the United States. Accuracy matters most here, because every mistake becomes a return, a customer service ticket, and possibly a lost customer.

Carton-pick serves retail and wholesale accounts. Instead of individual units, our teams pick full cases and build mixed or full pallets for store replenishment, distributor orders, and retail purchase orders. These shipments often carry strict retailer labelling and appointment requirements, which our teams handle as a matter of routine.

Because both methods run in the same building, a brand can replenish a big-box retailer and ship hundreds of online orders from the same inventory on the same day.

The Technology Behind Accurate Orders

Fast, accurate fulfillment across two channels depends on the systems underneath it. Our Toronto operation is supported by technology that gives brands and their customers real visibility at every step:

• A warehouse management system with customizable solutions for each client

• Integration with your website and ERP for immediate order and inventory visibility

• Real-time inventory tracking across B2B and B2C channels from a single stock pool

• Small-parcel shipping across Canada and the US

• Support for Amazon Fulfillment-By-Merchant orders and FBA prep

With orders flowing directly from your online store and ERP into our system, there is no manual re-keying and no lag between a sale and a pick. Your team sees the same inventory numbers we do.

Trained Teams Who Know Both Sides of Fulfillment

Technology only works when the people using it know what they are doing. Our Toronto teams are trained in both each-pick and carton-pick workflows, as well as in the value-add services that e-commerce brands rely on, such as kitting, gift-wrapping, price labelling, and custom packaging.

That cross-training makes a real difference during peak season. When consumer order volume surges around Black Friday and the holidays, we can shift trained staff toward each-pick work without sacrificing the accuracy of outgoing wholesale shipments. Brands get the flexibility of a seasonal workforce without the risk of untrained temporary labour handling their product.

Infrastructure Built for Pallet Volume and Parcel Volume

Handling large-scale B2B storage and high-volume B2C fulfillment at the same time takes serious capacity. Our Toronto network includes:

• 350,000 square feet of warehouse space in our Brampton facility

• 24/7 operations

• 76 loading docks

• 40,000 pallet rack locations

• A gated yard with 55-plus bay doors

That capacity is why a customer can start with 3,500 pallets and grow to 5,000 without needing to move. Our Toronto facilities are also part of a national network with locations in Calgary and the Lower Mainland, so brands can position inventory closer to customers across Canada as they expand. We are SQF certified, bonded, and authorized under the LCBO's Open Listing Program, which lets us support food, beverage, and alcohol brands alongside general merchandise.

One Partner From First Order to Full Truckload

Fulfillment is only part of the picture. 18 Wheels has been in the warehousing and trucking business since 1989, and our Toronto operation connects storage and fulfillment with transportation, cross-docking, and co-packing. A brand can receive containers, store pallets, ship consumer parcels, deliver retail orders, and prepare Amazon inventory through one partner and one point of contact.

For a growing business, that consolidation means fewer handoffs, fewer invoices, and fewer places for things to go wrong. It also means the logistics plan does not need to be rebuilt every time the business adds a new sales channel or lands a major retail account.

Signs Your Brand Has Outgrown Its Current 3PL

If your e-commerce provider is struggling to keep up with your wholesale volume, or your traditional warehouse cannot handle the pace of online orders, it may be time to look for a partner that does both. Common warning signs include running out of storage space, paying to transfer stock between warehouses, rising pick errors during busy periods, and reporting that never quite matches across channels.

Brands that move to a combined B2B and B2C operation usually see the benefit right away. Inventory consolidates, freight between buildings disappears, and one team takes ownership of every order, whether it is a single parcel or a full trailer.

Grow Your B2B and B2C Business With 18 Wheels in Toronto

Whether you ship 50 consumer orders a day or 5,000 pallets a month, our Toronto team is ready to build a fulfillment program around your business. We will review your order profile, your channels, and your growth plans, then match you with the right space and services.

Request a quick quote or call our sales team at 416-316-6103 to start the conversation.